The Call That Sparked the Vision
Lilianna’s story is one of divine redirection.
After being diagnosed with osteoporosis
at age 40 and stepping away from her
career as an aesthetician, she found
herself seeking deeper meaning. “God
gave me the vision, not just for a shop,
but for a movement,” she shares.
That vision? To redefine the bridal
experience with intentionality, love, and
preparation for marriage, not just the
wedding day.
Together with Bo, her steadfast partner in
business and in life, the couple
transformed their shared calling into a
flourishing legacy that now spans multiple
locations, hundreds of heartfelt
appointments, and countless couples
who’ve been impacted by their
unwavering commitment.
Marriage, Ministry, and a Mission
Lela and Bo don’t just sell dresses; they
cultivate confidence, nurture faith, and
provide resources that equip couples to
build lifelong love stories. From private
90-minute suite appointments to VIP
bridal experiences that feel like a
celebration in themselves, the Haases are
determined to make each bride feel seen,
cherished, and spiritually prepared.
What makes Truly Forever Bridal stand
out? It’s the heart behind the service.
Lela and Bo host events like Couples Date
Nights, bringing in Christian counselors,
financial advisors, and even real estate
experts to support couples beyond the veil.
“We’re not just preparing you for the aisle,”
Lela explains, “we’re preparing you for
forever.”
Their newest ventures include concierge
gown steaming services, in-house
alterations, and future offerings like vintage
Cadillac rentals and officiating services.
Every detail, down to the last lace trim, is
handled with care.
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